you don't have to be from wisconsin to enjoy this blog, but it sure does help.
Catching Elephant is a theme by Andy Taylor
Here’s for your Random Midwestern Tattoo of the Day…
Except, wait — hold on a second here. Something just isn’t right.
Excuse me, Sir?
Yes, you — The skinny chap in the muscle shirt. Sun’s out, guns out, am I right?
Anyway, so I just wanted to ask you a few questions about that statement piece you’ve got tattooed to your arm there, if you don’t mind.
Mainly, I was wondering if it’s real. I mean, honestly? Are you trying to tell us that this PBR tattoo is a legitimate, adult tattoo?
I mean, let’s be honest with each other here for a minute.
AND, if said tattoo is real, please clarify something else for me. This is the design you landed on? The PBR logo?
Wow. OK.
So what you’re saying is, you sat down one day and thought to yourself,
Maybe I should get the PBR logo, roughly the size of an IHOP pancake, tattooed to my arm. Huh…yeah! That sounds like a spectacular idea, especially since PBR has been such a positive force guiding my life up until this point. In fact, I can’t believe I haven’t thought of this sooner. Someone sober get me to a tattoo parlor, on the double!
I mean, I’m just trying to understand the thought process that led you from just the tribal arm band tattoo to the full-blown PBR billboard that now is your upper arm.
I mean, you have tasted PBR before, right?
This ad claims that drinking Pabst will calm your nerves, aid in sleep, and help digestion.
OK fine. I’ll give you the first two.
But a digestive aid? Really??
The only thing a Pabst product has ever done for my digestive tract is burn holes in it.
Jesus, just thinking about a Pabst right now is giving me the shits.
Yikes, I gotta go.
Yep…that looks about right.
(I almost captioned this photo as “Baby’s first Pibber” but from the looks of it, this is not baby’s first time at the rodeo, if ya know what I mean.)
Pabst Theater, 1907. Milwaukee, Wisconsin.
Here’s your Old School Peeping Tom of the Day…coming straight at ya from Bob-E-Lanes bowling in the Milwaukee area.
An old-style commercial for Old Style beer.
Note to self: Go to the Roman Coin, ASAP.
Reasons:
OK we’re done. That’s the only reason that I need. Good night.
Alright, fine. There are more reasons than that.
Oh, and there’s also their amazing, only-in-Milwaukee shot special:
$1 MYSTERY SHOTS, ALL THE TIME.
Mystery shots. For $1. For those of you who don’t know, that’s code for, “Alcoholics can drink here nonstop for super cheap.”
Yep..
I gotta get my ass over there, ASAP.
Spotlight on: The Nomad World Pub.
I love the Nomad.
Good people, great location, great specials.
But what’s going to happen to their price fixe special (pictured above) now that there’s no more indoor smoking? It’s $5 for a PBR, a shot of Jameson, and one cigarette.
The Mil-tini!
Sighhh…
(Please note the cigarettes and ash trays inside the bar. This must have been back before the Puritanical no smoking indoors laws went into effect.)
Bottled Water of the Day: Somewhere, a hipster’s head is exploding.
[zanypickle.]
I’m sick of the hipsters getting all the credit for PBR. Somewhere, a south side fatass Milwaukeean in a yellow stained wifebeater’s head is exploding…
They’re painting a Pabst Blue Ribbon mural on the unoccupied building next door from us at work.
Gotta love Milwaukee!
Yes, I love Milwaukee.

Hipsters, it’s long been known, have led the charge in making PBR such a powerhorse in the shitty piss-water beer market. In fact, the sale of PBR rose 30% in an entire year, according to Fortune.
But when did this all start? Years ago, Ad age reports.
Back in 2004, Pabst executed a highly effective word-of-mouth campaign that made the long-declining brand an “ironic downscale chic” choice for bike messengers and other younger drinkers who viewed the beer as a statement of non-mainstream taste. PBR sales surged by nearly 17% that year, and have climbed at single-digit rates since, until this year, when the recession sent its sales soaring as more drinkers were pushed into the subpremium category.
Did you hear that, Williamsburg? Subpremium.
Fast forward to the present. Thanks to all of their terrific marketing and the hipsters who fell right in line with it, Pabst Brewing Company just sold itself for $250 million, according to the WSJ.
By the way, subpremium is what I piss out after a long night of drinking a real beer.
I think this Andy Warhol wannabe is trying to charge like $950 for this unfinished painting of some PBR cans.
New Yorkers!
Typical.