midwest refugee

Here’s for your Random Midwestern Tattoo of the Day…

Except, wait — hold on a second here. Something just isn’t right.

Excuse me, Sir?

Yes, you — The skinny chap in the muscle shirt. Sun’s out, guns out, am I right?

Anyway, so I just wanted to ask you a few questions about that statement piece you’ve got tattooed to your arm there, if you don’t mind.

Mainly, I was wondering if it’s real. I mean, honestly? Are you trying to tell us that this PBR tattoo is a legitimate, adult tattoo?

I mean, let’s be honest with each other here for a minute.

AND, if said tattoo is real, please clarify something else for me. This is the design you landed on? The PBR logo?

Wow. OK.

So what you’re saying is, you sat down one day and thought to yourself,

Maybe I should get the PBR logo, roughly the size of an IHOP pancake, tattooed to my arm. Huh…yeah! That sounds like a spectacular idea, especially since PBR has been such a positive force guiding my life up until this point. In fact, I can’t believe I haven’t thought of this sooner. Someone sober get me to a tattoo parlor, on the double!

I mean, I’m just trying to understand the thought process that led you from just the tribal arm band tattoo to the full-blown PBR billboard that now is your upper arm.

I mean, you have tasted PBR before, right?

This ad claims that drinking Pabst will calm your nerves, aid in sleep, and help digestion.

OK fine. I’ll give you the first two.

But a digestive aid? Really??

The only thing a Pabst product has ever done for my digestive tract is burn holes in it.

Jesus, just thinking about a Pabst right now is giving me the shits.

Yikes, I gotta go.

Yep…that looks about right.

(I almost captioned this photo as “Baby’s first Pibber” but from the looks of it, this is not baby’s first time at the rodeo, if ya know what I mean.)

Pabst Theater, 1907. Milwaukee, Wisconsin.

# pabst brewing company

# beer

# pbr

Shorewood, Wis. — Charles Adler’s 1908 summer palm garden on Oakland Avenue.

# pabst brewing company

Here’s your Old School Peeping Tom of the Day…coming straight at ya from Bob-E-Lanes bowling in the Milwaukee area.

# old school peepeing tom of the day

An old-style commercial for Old Style beer.

Old Style takes a page out of the Schlitz and Pabst playbooks by recently returning to its roots with a complete brand overhaul featuring

A return to the German brewing tradition of authentic Krausening (Advertised recipe change? Check.)
New package graphics that dramatically showcase the iconic 1902 tavern shield (Vintage throwback logo redesigned for sake of Williamsburg hipsters and their outfits? Check.)
A new marketing campaign highlighting details such as how this local, Midwestern beer has been here, in neighborhoods for generations (Appeal to our country’s nostalgia for Americana, retro-chic, and the working class hero? Check.)

“We believe that returning to our original roots will also appeal to a new group of ~~hipsters~~ ~~alcoholics~~ beer-drinkers who believe that drinking a high-quality, local beer is more desirable than drinking a beer from one of the big brewers,” said Old Style Senior Brand Manager Keith Hill.

Gottlieb Heileman first brewed the original Kraeusened Old Style Lager at his La Crosse, Wis. brewery in 1902. That same brewery still sits there in western Wisconsin, in an area with spectacular scenery that is often referred to as “God’s Country” because towering bluffs that overlook the Mississippi River.

“[Krausening] is something our longtime consumers have asked us to take a look at,” said Kevin Kotecki, muckity-muck at Pabst Brewing Co.

You know what, just Google it: Krausening. That way I don’t have to try and explain it to you like ~~I’m~~ you’re five. All I know is that basically…the re-employment of this traditional German Krausening process is supposed to help the beer not suck ass anymore. Oh, and it might even be easier on your hangover in the morning.

If that’s true, I’m sold.

Pabst Brewing is one of the very last of the famous, iconic American beer companies to remain fully independent and American-owned. A majority of its brands (Pabst, Schlitz, Stroh, Schaefer, Rainier, Olympia and others) have been around since the 1800s.

And that, ladies and gentlemen, is what we in Jamaica call ROOTS.

Click herefor $20 in Old Style coupons.

Spotlight on: The Nomad World Pub.

I love the Nomad.

Good people, great location, great specials.

But what’s going to happen to their price fixe special (pictured above) now that there’s no more indoor smoking? It’s $5 for a PBR, a shot of Jameson, and one cigarette.

# the nomad world pub

# smoke free wisconsin

# milwaukee

# wisconsin

# brady street

The Mil-tini!

Sighhh…

(Please note the cigarettes and ash trays inside the bar. This must have been back before the Puritanical no smoking indoors laws went into effect.)

Bottled Water of the Day: Somewhere, a hipster’s head is exploding.

[zanypickle.]

I’m sick of the hipsters getting all the credit for PBR. Somewhere, a south side fatass Milwaukeean in a yellow stained wifebeater’s head is exploding…

↵ Reblogged from thedailywhat

They’re painting a Pabst Blue Ribbon mural on the unoccupied building next door from us at work.

Gotta love Milwaukee!

Yes, I love Milwaukee.

↵ Reblogged from btothed

PBR tastes like piss, still worth $250 million in hipster gold

Hipsters, it’s long been known, have led the charge in making PBR such a powerhorse in the shitty piss-water beer market. In fact, the sale of PBR rose 30% in an entire year, according to Fortune.

But when did this all start? Years ago, Ad age reports.

Back in 2004, Pabst executed a highly effective word-of-mouth campaign that made the long-declining brand an “ironic downscale chic” choice for bike messengers and other younger drinkers who viewed the beer as a statement of non-mainstream taste. PBR sales surged by nearly 17% that year, and have climbed at single-digit rates since, until this year, when the recession sent its sales soaring as more drinkers were pushed into the subpremium category.

Did you hear that, Williamsburg? Subpremium.

Fast forward to the present. Thanks to all of their terrific marketing and the hipsters who fell right in line with it, Pabst Brewing Company just sold itself for $250 million, according to the WSJ.

By the way, subpremium is what I piss out after a long night of drinking a real beer.

Midwestern Tattoos of Awesomeness

As you’ve perhaps seen, I’ve been keeping a close tab on the poppin’ tatts that keep exploding out of the Midwest so that my seven fans who read this can stay up to date on the scene.

Here’s a winner of a tattoo whose owner likely can’t afford the laser surgery it would take to remove it: